Thursday, 5 December 2013

Press release

Press release
Noticing a gap in the market for a dedicated indie magazine? As are we! With no real contender for a highbrow alternative music magazine, “Rare” aims to fulfil this. Coming to you from IPC publishers, this magazine reaches out to those with an acquired musical taste. Proud to represent the indie genre, it will focus mostly on indie pop and rock bands and artists, both in the charts and out. With this genre comes the nostalgia, and the opportunity to incorporate the interests of a female 16-20 year old audience, showcasing the very best vintage fashion in disposable feel photo-shoots. Our unique selling points includes our indie festival feature which will appear on the contents of our first issue, addressing festivals all over the world.

Issues will appear monthly, beginning the 10th February 2014, finding the freshest new music from all over the UK. Costing £3 an issue, IPC will distribute 1,000,000 printed issues each month, with equal volumes sold to every corner of the UK. It will be available to buy from any local newsagent, as well as appearing in many student areas, and music shops such as HMV. “Rare” will also be launching an app on the same date. Costing £5, it will allow our savvy consumers to view the magazine digitally, with our photo shoots conveying the same nostalgia through your screen and allowing you to physically turn the page with a stroke. You can also subscribe to the magazine from March 2014, costing only £30 annually, and receiving loyal subscriber opportunities such as ticket prizes! 

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