The Band are dressed in black which has connotations of a
new mature attitude. The placing of the band is unconventional. This is because they are positioned on different levels which suggests a band superior to the conventions of a cover's medium close up. The slightly more untidy positioning also gives a hint a younger more disorganised attitude. The front man (Alex turner) is the only member performing a direct stare into the camera which shows his importance. Their clothing is smart and slick which shows they are a respected, good quality band.
The double page spread includes swearing (non pc language) in reference to the band. "How have Arctic Monkeys avoided the knob heads". This shows a youthful touch, and reaches out to audiences of a young adult age. It represents their youth, yet are dressed in suits to show an aspect of maturity. Alex is once again represented with importance as he wears a stand out blue shirt. The statement title of "fire and ice" has connotations of power, as both of which are things known to kill. The are also opposing which shows they are dynamic and controversial, different to any other band. The red smoke used in the photo shoot surrounds that band and connotes a sense of danger. They have also a hint of their edgy Sheffield roots to show still their originality.
With representation comes the question of who decides the way we perceive the band. Due to a come back album and tour, a recent article about Arctic monkeys revealed that singer Alex thought their name to now be stupid and immature. Here we can see that the band have, in discussion with their manager, obviously had input into a balance of both youth and maturity in this photo shoot. Due to experience and superiority of the band, it is likely they have more say in comparison to other artists. It is also clear that a production and art department would have also had input into the photo shoot, adding in the black in their costume and red smoke to coincide with the colour scheme of the magazine.
The double page spread includes swearing (non pc language) in reference to the band. "How have Arctic Monkeys avoided the knob heads". This shows a youthful touch, and reaches out to audiences of a young adult age. It represents their youth, yet are dressed in suits to show an aspect of maturity. Alex is once again represented with importance as he wears a stand out blue shirt. The statement title of "fire and ice" has connotations of power, as both of which are things known to kill. The are also opposing which shows they are dynamic and controversial, different to any other band. The red smoke used in the photo shoot surrounds that band and connotes a sense of danger. They have also a hint of their edgy Sheffield roots to show still their originality.
With representation comes the question of who decides the way we perceive the band. Due to a come back album and tour, a recent article about Arctic monkeys revealed that singer Alex thought their name to now be stupid and immature. Here we can see that the band have, in discussion with their manager, obviously had input into a balance of both youth and maturity in this photo shoot. Due to experience and superiority of the band, it is likely they have more say in comparison to other artists. It is also clear that a production and art department would have also had input into the photo shoot, adding in the black in their costume and red smoke to coincide with the colour scheme of the magazine.
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