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Audience profile

Research and planning - Audience

Primary research- audience

-In answer to my first question: "What is your gender", 83.78% of respondents were female. All data is thus representative of an audience that are a majority female, therefore my target audience will be mainly this gender. This will enable me to use colours that could be stereotypically related to females, for example lighter pastel colours, and possibly use a female model on my front cover. My demographics of my target audience are further developed in question 2 where 86.84% of respondents were 16-20 years old. My audience are therefore older teenagers and young adults. This can enable me to use language relateable to this age group for example colloquial slang, and minor swearing on my cover, contents and double page spread. My audience is further confirmed when almost 70% of those questioned stated they would be interested in buying a music magazine. It is therefore likely that a female audience will be safer in sales of my magazine, as a majority were female respondents and a majority would be interested in buying a music magazine.
-My magazine will be a monthly issue, as the most popular response was that respondents would buy a magazine monthly. This means that my issue will have to draw in subjects relevant to the particular month and even include seasonal colours and symbols.
- In response to the question "what would attract you into buying a music magazine?", the three most popular responses included interviews of bands and artists, festival articles and tour dates of bands and artists. These will therefore all appear as cover lines on my magazine, one of which being the main one. Other popular responses will appear on my contents page including: ratings and reviews of bands, albums and singles etc as well as music recommendations and fashion in the music industry. Not only have  these responses helped to fill in the content of my magazine but have hinted to some of the Phsycographics of my audience as they are interested in more in bands and festivals, rather than music technology which only received 2.96% of responses.
- In response to the question "please tick 3 of your favourite music genres", the two most popular responses included indie pop (50%) and indie rock (50%). My magazine will therefore be dedicated to the indie/alternative genre being mainstream in the sense that it will attempt to cover the indie genre on a whole, but niche as it will include music from only this genre, and not pop or rap for example. This will enable me to create a house style which is slightly alternative, perhaps defying the conventions of a cover the way the indie genre is a less mainstream genre. I could present this with a model performing something different to a dierect stare, or a masthead which appears in the bottom third.
-With over 50% of respondents stating that they purchase music through itunes, i could use this to create a puff advertising an itues voucher prize.
-The phsycographics of my audience were elaborated  in response to the questions "what are your interests?" and "what do you do in your spare time?". The three most popular answers to the former included shopping, gigs and concerts and social outings (all over significantly over 50%). The latter: music, fashion and theatre. I can therefore use this to create a detailed target audience design. As well as this, I can use these responses to create more depth in my articles. for example due to a popular interest being fashion, and 62% of people enjoying shopping, I can dress my model in clothes relevant to this months trends to draw my audience into buying the magazine. I could even go further to include a contents feature looking at fashion in the music industry. It was also helpful to see that 81% of those questioned stated that music was an interest of theirs, showing that my target audience will be interested in buying a music magazine.
-Lastly, in response to "Have you ever attended a music festival, if so how often?", 28/36 people had attended a music festival, 18 of them annually. This therefore shows that  my target audience have a solid and consistent interest in music festivals, which, combined with the popular response to music festivals in question 4 (41%), could be a popular main article for my double page spread.

survey monkey skills development

I begun on survey monkey selecting the "add survey" button, taking me to the title page. Here I wrote the appropriate title for my questionnaire. I also selected the education category to show my respondents the purpose of my questionnaire

I then selected add question, taking me to the page where you can construct a question. By selecting "multiple choice (multiple answers)", I could create a closed answer question which would allow me to analyse the results easily, by incorporating statistics. I could also select the layout of the question.

I then went on to type in my question answer options, so that I could get a feel for the audience in which my magazine would be aimed at.













After selecting "save and close", I could view my question to see if the layout and question options were correct. I could also edit the question if required.

Once establishing the basics, i could then experiment with questions, finding out about the preferred music genres of my audience. As well as adding all of the music genres in in mind, i could also select "add other and comment field". This meant that if a respondent preferred a different genre, i could see and thus incorporate it into my findings.

The representation of the band

The Band are dressed in black which has connotations of a new mature attitude. The placing of the band is unconventional. This is because they are positioned on different levels which suggests a band superior to the conventions of a cover's medium close up. The slightly more untidy positioning also gives a hint a younger more disorganised attitude. The front man (Alex turner) is the only member performing a direct stare into the camera which shows his importance. Their clothing is smart and slick which shows they are a respected, good quality band.



The double page spread includes swearing (non pc language) in reference to the band. "How have Arctic Monkeys avoided the knob heads". This shows a youthful touch, and reaches out to audiences of a young adult age. It represents their youth, yet are dressed in suits to show an aspect of maturity. Alex is once again represented with importance as he wears a stand out blue shirt. The statement title of "fire and ice" has connotations of power, as both of which are things known to kill. The are also opposing which shows they are dynamic and controversial, different to any other band. The red smoke used in the photo shoot surrounds that band and connotes a sense of danger. They have also a hint of their edgy Sheffield roots to show still their originality.

With representation comes the question of who decides the way we perceive the band. Due to a come back album and tour, a recent article about Arctic monkeys revealed that singer Alex thought their name to now be stupid and immature. Here we can see that the band have, in discussion with their manager, obviously had input into a balance of both youth and maturity in this photo shoot. Due to experience and superiority of the band, it is likely they have more say in comparison to other artists. It is also clear that a production and art department would have also had input into the photo shoot, adding in the black in their costume and red smoke to coincide with the colour scheme of the magazine.