Photoshop basics

1. Today I began by learning the very basics of Photoshop, beginning by opening a new page by selecting: file, new. As well as adding a photo by selecting: File,open. Thus allowing me work on  my photo.

2. I continued further into the basics, learning how to adjust hue/saturation levels by selecting: image, adjustments, hue/saturation. This allowed me to make my photo more arty looking. 

3. Then using the polygonal lasso  tool, I was able to cut out and delete a section of the eye, and fill it in red to create an 'evil' effect.

4. I then learned to use the magnetic lasso tool which enabled me to cut out my image. By pressing control J, I could then copy my image into a new layer and thus create a duplicating effect. Then, with my prior knowledge of adjusting hue/saturation levels, I could change the colour of each layer accordingly.

Magazine research

Magazine Research

Audience Profile Media by ewoods10

College magazine Questionnaire Analysis by ewoods10

College Magazine Questionnaire

What is a magazine?

A magazine is stereotypically a print book between the sizes of A4 and A3. They each stick to a certain subject/interest, and contain a series of pictures, articles and advertisements in around 80-90 pages. The front page is often printed on gloss/matt paper, depending on the genre, and are usually released either weekly or monthly. The magazine follows a particular house style in every issue released, and tends to relate to current social situations in the colours, for example Christmas or particular seasons. There is a magazine for almost any interest or hobby, but can also be a resource for news etc.

Apple iphone tv advert

- The creator of this iphone advert is likely to be an advertisement team/company dedicated to 'Apple' products.

- A theme throughout apple advertisement is the soft piano music used over their adverts. Therefore, as soon as the advert begins, the familiar music grabs the audience, and allows us to make the connection that it is an apple product. There is repeated use of long camera shots displaying open spaces and beautiful scenery. This automatically draws the audience to watch, and reflects a sense of importance with regards to the product and the company. As well as this, the device of verisimilitude is used, as we are shown repeated shots of situations reflective of everyday life. Examples include a bus journey or a shower. This is effective in attracting the viewer’s attention, as it shows us the things we do in our everyday lives, suggesting the product is something we as an audience will appreciate. Lastly, the significant focus of the advert is the iphone music function, rather than the phone in general. Along with this came the digetic music in each small scene which covered a wide umbrella of music genre. There was dance music in the shot of a party, as well as chart music in the shower and a drum and bass song in the car. This is successful in drawing the attention of anyone interested in music which is the target audience of the advert.

- To me, the advert shows the way in which music can bring enjoyment to everyday life, and that the iphone is the most common and youthful way of doing so. People whose lives are more business and work orientated could have understood the message to be that the music can assist you at work, and help you to improve, as the advert included an athlete using the music to prepare himself for training. This could also be the case for those committed to sports, with the appearance of a dancer. 

- Omitted from the advert, is any presence of older generations, with the actors featured appearing around 30yrs and below, and the general lifestyles conveyed appearing to be that of younger people. There are also no references to the other functions of the phone, as the advert clearly focuses on the music application. It is therefore clear that the target audience of this particular iphone advert are the younger generation. Due to modern society, younger people tend to be more technology savvy, explaining the lack of reference to the technological parts of the phone. Also, stereotypically, younger audiences take more of an interest in music compared to the older. If there had have been either of these aspects included, i think the target audience of the advert would have been more unclear, and the fast pace youthful theme would not have been as significant, possibly resulting in a less attracting and inspiring advert. Due to the budget and size of the company, apple afford to release multiple adverts for each product, each one with a definitive target audience.

- Lastly, the purpose is overall persuasion to buy the product so that apple can make a profit, done through the message that the iphone is the most popular phone worldwide.

Welcome to my blog

Hi. my name is Eve Woods and i'm an AS media student in media at City College Norwich. Here i will be recording all of my progress in my foundation portfolio. I'm very interested in media, and am taking this course to expand my media knowlegde and decide whether i want to enter into the media industry!